Western Classified Advertising Association

The 63rd Annual WCAA Conference will be held in Palm Springs! It's never too early to start planning. Save the date (September 22-25) and join us for three intensive days and nights in the desert that will change the way you think about the newspaper industry. You think things are hot now — just wait until 2013! Watch for early registration discounts.
The conference will be at the Riviera Resort & Spa. We have negotiated an unbeatable room rate for only $99 per night!
Our Facebook Wall
News Around the Web
ERE.net
E&P - Technology
- The New Yorker Launches Strongbox, an Open-Source Anonymous Tip Tool Built by Aaron Swartz
- MEI Portico Version 2.5 for Adobe Digital Publishing Suite Now Available
- WoodWing Announces New Version of its Productivity Plug-In Smart Styles, Offering New Features and Adobe Creative Cloud (CC) Compatibility
- DG and Starcom Mediavest Group Bring ElPais.com and AS.com to the New Samsung Smart TV
- A Super-Simple Tool to Search Instagram by Time and Location
E&P - News
- The New York Times Reinvents the Boring Banner Ad
- Gannett Asks Employees to Use Their Social Networks for Red Cross Fundraising
- San Francisco Chronicle Changes Style on ‘Illegal Immigrant’
- Snow Fail: The New York Times And Its Misunderstanding Of Copyright
- Manik, Greenhouse, and Yardley Win the May Sidney Award
E&P - Ad/Circ Articles
- USA Today Takes Its Ad Meter Beyond the Super Bowl
- ComScore Wins Clients for Online-Ad Rating System
- Breaking News Rolls Out Mobile Ad Unit
- Why Rifles Are Better Than Shotguns When it Comes to Subscriber Acquisition
- How Publishers are Failing to Deliver Mobile Advertising, and What You Can Do About It
EMAIL UPDATES
We're Social


Mobile has already become a serious facet of the newspaper and advertising industries, and according to a recent BI Intelligence report, video is one of the prime uses of mobile. When keeping up on technological developments, it’s important to take these trends into consideration when adapting and structuring your newspaper’s advertising, mobile video included.