Jason Taylor closed the 2012 WCAA Conference in Las Vegas with an exciting presentation on creative ideas to boost event marketing revenue for your newspaper. He used his first-hand experiences creating beloved community events as the President of The Chattanooga Times Free Press.
Vince Coultis explores hiring and training in a world of constant change
At the 2012 WCAA conference, The McClatchy Company’s Sales Training and Development Manager, Vince Coultis, gave an engaging presentation on hiring and training in a world of change. He opened by inviting six volunteers to the front of the room, broke them into pairs, entwined them with rope and challenged them to untangle it, while never letting go. When they didn’t succeed, Coultis demonstrated the solution, and asked participants to re-create it. As they struggled, and ultimately failed, Coultis was making a point. When a paper has a difficult problem, they often bring trainers in to show reps the proper response. However, often these trainers only present a solution and fail to actually teach it. With this, he emphasized the importance of a good training program.
On Monday, Sept. 24, the first full day of the 2012 WCAA Conference, Shannon Kinney gave an illuminating presentation called, “Revenue Opportunities: What Would Google Do?” Kinney, the GM and Client Success Officer at Dream Local Digital, Inc., discussed how newspapers and their ad departments must reinvent themselves in order to remain relevant and offer their clients and readers a valuable product.
The Western Classified Advertising Association welcomed a new President and Board of Directors at the 62nd Annual WCAA Conference in Las Vegas, Nev. As current President Bill Cummings stepped down, Nate Rodriguez, Director of Multimedia Advertising and Training at The Ventura County Star, took over the reins — or gavel, as it were — of President of the WCAA.
As day one of the 2012 WCAA Conference in Las Vegas comes to a close, attendees have already received lots of great ideas and information that will certainly be valuable to take back to the office. Current President Bill Cummings opened the first day of the conference with his keynote speech, “Leading Through Change: Leadership, Product Mix, Promotion, Pricing and Salespersons.”
The 2012 WCAA Conference is underway! We kicked off our conference with a Welcome Reception at the London Club in Planet Hollywood. This reception was sponsored by Background Report, and offered a great opportunity to mingle with new and old friends.
Home inspections are an essential part of the real estate business. Both the buyer and the seller rely on a qualified and honest inspector to ensure that the deal goes off without a hitch. However, that isn’t always the case. Inspectors have been blamed, both justifiably and otherwise, for numerous sale derailments and unhappy purchases.
We have yet another great and engaging speaker to add to the list: Carla Royter. Read her responses to the questions we asked her about virtual career events below, and register for our conference to hear more from Carla and our other great speakers!
In a Brainworks webinar on Aug. 21, 2012, Janet DeGeorge brought legal ads to the forefront of the newspaper advertising conversation. We will take a look at DeGeorge’s thoughts and advice for legal advertising and explore the best practices and ways to generate revenue in your department. DeGeorge discussed a few scenarios your department may currently be facing when it comes to legal advertising.