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Learn from the best at WCAA Conference

Classified advertising is an ever-changing environment in today’s newspapers. Advertising directors and classified managers are finding their jobs more integrated into the total revenue picture of print, online & classifieds more than ever in new organizational structures. WCAA is here to help you!

Social media, hiring, marketing on 2012 agenda

Want to know how social media can connect your classified customers to more potential buyers?

Want to learn the secrets of hiring the right people for the job?

Want to learn what other classified managers are doing to increase revenue and provide better markets for advertisers?

If the answer is "yes" to any of those questions, plan to attend the next WCAA Conference Sept. 23-26 at the Paris Las Vegas Hotel.

Arte Nathan impresses with speech, blog

Arte Nathan, our conference speaker on Monday morning, gave a great talk about leadership and managing change. We received the following note from Arte on Tuesday:

"I wanted to thank you for your warm welcome and gracious hospitality yesterday. I thoroughly enjoyed meeting you and learning about your association, and had a great time presenting to you.

"As I mentioned to several of you, I write a weekly blog that goes out to friends and colleagues. Each week I focus on something that’s happened in the world or to me personally that I find interesting, and which may have a broader application to others.  The lessons learned from these apply to things we do and experience in life, at work, around the house and in our communities. I’ve taken the liberty to attach one here for your reading pleasure. I really enjoy writing these and hope you find this one of interest.  Let me know what you think.

Welcome to San Diego

Welcome to the WCAA's annual conference in San Diego! The Hilton San Diego Resort & Spa is a beautiful place to relax and soak up some useful information from your peers and from a great line-up of speakers.

We're especially pleased with our afternoon schedule of breakout "learning intensives," which will cover Revenue Drivers, Managing Change, Social Media, Taking Back the Market, Getting Mobile and "Over the Edge."

WCAA Launches New Website

We're launching a new website just in time to show it off during our annual conference in San Diego a few days from now. The site is designed to provide information about our annual conferences, to be a resource of news and information about the classified advertising industry and to tell you a little bit about us and the people who volunteer their time to make the association successful.

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