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‘Social’ is the Media of Choice for Enhancing Employer Brands

Mon, 06/02/2014 - 2:28pm

More than career website development, and more than any other activity like developing brand strategies, it is social media that companies are turning to for enhanching their employer brands.

That’s one of the findings of a new 18-country study of employer brands around the world. Other findings: (more…)

Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or Craziness?

Mon, 06/02/2014 - 12:01am

The new recruiting “no job postings” website of Zappos is truly unique.

First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in recruiting of adding but never subtracting approaches.

The new talent community declares the end to job postings and the painful transaction between applying for a specific job and getting a cold rejection. It further offers the opportunity to become “a corporate insider,” where you join the firm’s exclusive “talent community,” made up of interested prospects and applicants. In essence its own social network that the firm can use to keep in touch with applicants over time. It can also use the information that you provide during the increased interactions with recruiters to find the right job for you, even if it’s outside the typical jobs that you would have applied for.

This article critically analyzes this new approach in order to highlight possible advantages and problems with this approach for others that may be considering a similar move. (more…)

A Recruitment Revolution Is Upon Us

Fri, 05/30/2014 - 12:10am

I am seeing a revolution happening in recruitment. (more…)

LinkedIn Says It Will Start Aggregating U.S. Job Listings

Thu, 05/29/2014 - 8:31am

With the announcement this morning that it would begin to aggregate jobs from U.S. employers, LinkedIn took a big step to building its Economic Graph, and realizing its plan to provide all the world’s open jobs to all the world’s workers.

Beginning June 2, LinkedIn will offer hundreds of thousands of jobs aggregated from the career sites and ATS’s of U.S. employers who don’t prohibit it. These listings will supplement a nearly similar number of listings employers pay for, but they’ll be made available only to LinkedIn members who actively search for them.

Called “Limited Listings,” these aggregated jobs will be cleaned of an employer’s paid listings to avoid duplication. The differentiation between this new program and LinkedIn’s paid Job Slots and Job Posts is based on active and passive seekers. The paid program places job posts before suitable (matching) candidates and delivers job suggestions to specific types of candidates based on their profiles and employer criteria. (more…)

Google Releases Diversity Numbers

Wed, 05/28/2014 - 8:44pm

Google says it is “time to be candid” about the diversity of its workforce. And with that, it’s out with numbers.

Laszlo Bock, SVP of People Operations, defends the numbers in a blog post (which has some interesting comments on it). (more…)

Why I Left Corporate Recruiting

Wed, 05/28/2014 - 5:59am

As many of you may have read in my previous post, “What Drives Me Nuts About Staffing Agencies,” my belief is that there’s not strong differentiation in the staffing vendor world. Too often sales pitches don’t strongly reinforce their key differences in building a business case. Said another way, most firms seem to be focused on business development and not recruiting quality.

That’s a broad brush to paint the industry with and there are certainly several very strong local and national firms, but that seems to be the overall client perspective of staffing firms. With that in mind, I recently decided to move out of corporate recruiting and start a recruiting practice (actually two different firms) with an eye to doing things differently.

Our primary business which makes outbound candidate cold calls to licensed professionals, primarily in healthcare. Our second firm is a contingency practice focused on the dental space.

I decided to make the move to: (more…)

Stop Your Firm’s Brain Drain – Convincing Innovators to Choose an Established Firm Over a Startup

Tue, 05/27/2014 - 12:01am

                                                                                    John Sullivan and Trena Luong

There is an innovator brain drain going on. The drain is away from larger established firms, which desperately need more innovators, and toward startup firms, which are successfully recruiting a disproportionately high percentage of these prized innovators.

It doesn’t matter whether your corporation is trying to hire experienced talent or recent grads; it seems like every innovator and entrepreneur these days is seriously considering working at a startup (or creating their own startup). What makes the “brain drain to startups” a problem so unique is that corporations are fully aware that they are currently outmatched in this recruiting battle and most are also painfully aware of the economic damage that they suffer whenever they lose an innovator.

Given this awareness, it would seem logical that, at least at large tech firms in the Silicon Valley, each would have a dedicated “counter-startup recruiting program” designed specifically to reverse this brain drain. But for some unexplained reason, it’s almost impossible to find a large corporation (tech or otherwise) that has a comprehensive formal recruiting program for landing innovators who have had a natural inclination to bypass them and go to startups. Yes, some large firms like Google, WL Gore, Yahoo, Facebook, and recently Zappos have a few features that are attractive to innovators but no one has a visible comprehensive “counter-startup recruiting program.”

What Is a “Counter-startup Recruiting Effort?” (more…)

Maybe Reporting to HR Isn’t All Bad

Mon, 05/26/2014 - 12:47am

Every so often there’s a proposal on this site to move recruiting to … somewhere. Anywhere. Anywhere but HR.

Marketing, for instance.

Or, as some separate function. Some say it needs to be under the CEO.

But that’s not unanimous. (more…)

If LinkedIn and eHarmony Had a Baby

Fri, 05/23/2014 - 1:02pm

You may have heard that the Intern Sushi company I once mentioned is now becoming Career Sushi; that there’s a new recruiting system from Ceridian; about Connect6′s “PeopleDiscovery” launch; and that there’s a new board for startup jobs.

But there are some recruiting-related startups moving more quietly, ones you may not know, like: (more…)

Take a Fascinating Fresh Look at Human Behavior in the Workplace

Fri, 05/23/2014 - 12:06am

Like many people in the business of  “human” resources, I’ve always been fascinated by what makes people tick — especially in the workplace. That’s why the book, Sensation: The New Science of Physical Intelligence by Professor Thalma Lobel was a fascinating read. The author explores how our personal and professional behavior and decision-making are influenced by the physical stimuli that we’re exposed to everyday.

From taste to smell to touch and beyond, this book’s sweeping exploration makes sense of the senses. Through various research projects we learn thought-provoking new insight that has many implications for HR professionals.

If you have intellectual curiosity about psychology, physiology, and how it all affects work behavior, try putting the book’s findings into these real-world work scenarios! (more…)

What? No Job Postings?!?

Thu, 05/22/2014 - 2:38am

If you ask my team, they will tell you that I love change and innovation. In the last couple of years I’ve helped push our team to new heights in sourcing, pioneering, and exploring new HR technology, building in efficiencies and finding unique ways to connect with potential candidates. When I look back at all of those “innovative” initiatives, I now realize that I was just iterating on a fundamentally broken process. (more…)

Predictions for the Future of Digital Talent Acquisition: Mobile (Part 3 of 3)

Thu, 05/22/2014 - 12:09am

This is the third part of a three-part series on the future of digital talent acquisition. Previously, I looked at the power of content and social media. While content has power in itself, that power is enhanced when driven via social channels. Today, I move from content to content’s best friend: mobile technology.

It has been a long-running joke in digital circles that it has been the “Year of Mobile” for five years now. And while mobile technology is one of the fastest-growing technologies since the invention of the wheel, we’re nowhere near done. (more…)

No Words Were Needed in This Intense Police Recruiting Video

Wed, 05/21/2014 - 6:59pm

This new video starts off slow, with soft music, a smiling police officer, and a children’s cartoon character.

What comes next are handcuffs, drugs, high-speed chases, and explosions.

It’s all for jobs in the Midland, Texas, police department. The video is below.


ERE Webinar: Is Your Recruiter Brand Built for Longevity?

Wed, 05/21/2014 - 2:48pm

We welcome you to this upcoming iCims-sponsored webinar featuring your host, Paul DeBettignies, as he discusses what it really takes to overhaul your recruiting brand and approach to recruitment as well. In this webinar Paul will cover topics such as:

  • You may be one of many recruiters contacting a single candidate; how do you make yourself stand out from the rest of the crowd?
  • Would you call yourself back?
  • Working with/incorporating media into recruitment via television, radio, or and/or print.
  • How to not only recover from failures but to come back even stronger than before.
  • And so much more!

If you’re ready to begin building a recruiter brand that will stand the test of time and emerge a true leader in the industry in the near future, then look no further, this webinar is for YOU!

Date/Time of Webinar: June 18, 2014 at 2 p.m. EST

Registration Link:

Sponsor: iCIMS

Social Recruitment Engagement — How do You Measure Success?

Wed, 05/21/2014 - 5:02am

I recently highlighted some social media recruiting tools that help you reach and engage your ideal candidates. But how do you measure that “reach” and “engagement”? Which metrics mean success in terms of finding high-quality hires and justifying your spend? This week, I help you find the ROI of social recruiting.

Find Metrics That Matter (more…)

Predictions for the Future of Digital Talent Acquisition: Social Media (Part 2 of 3)

Wed, 05/21/2014 - 12:06am

This is the second part of a three-part series on the future of digital talent acquisition. In part one, I looked at content. Content will be the watchword of the next few years and there are some very specific ways talent acquisition professionals can ride that wave. But content is a spark waiting for gasoline in the shape of social media.

It has only been a few years since social media escaped the dorms and became the communication and financial powerhouse we see today. To some extent, we’ve seen social media complete its maturation process to compete with TV and display ads. No longer is social media a means for people to talk to each other that happens to have ads on it. Now, it is a medium for ads that happens to allow you to connect with friends.

If you don’t believe it, take a look at your Facebook feed. If you stripped out updates for games like Farmville and Candy Crush, updates from brands, links to other websites and videos, and updates from other social media channels like Instagram, Pinterest and Spotify, what’s left? Not much. Not much at all.

But that doesn’t mean social media is dead. It means that it is changing and evolving. Maturation of the content channel coincides with a maturation of the business model: many of the feed updates are paid for. It used to be if you were a fan of Coke or Bucky Badger, their updates would show up on your feed because you are a fan. Now, only about 1 percent of all brand updates organically (read: free) make it onto peoples’ feeds. Everything else gets paid for.

So look at your Facebook feed again. Think about how many of those updates were paid for and what they cost. Think about how much time and effort goes into all those Upworthy, BuzzFeed, and Huffington Post “articles” that flood your feed. Think about the amount of actual conversation that is taking place on your Facebook feed and you’ll agree: Facebook has changed a great deal in just the last four years. This means that in the near term, any Facebook campaigns you’re considering will be more expensive just to maintain the same reach. This means that in the long term, maybe Facebook isn’t a social media platform as much as it’s an ad platform. This should change your thinking of if and how to use it. (more…)

ERE Webinar: Online Application Process — Help or Hindrance?

Tue, 05/20/2014 - 5:18pm

If you are currently using an online application process, then please ask yourself this, “Does our online application create or destroy value for our prospects, internal employees, and/or talent acquisition teams?” If you took the time to answer that, then you, without a doubt, need to join in this upcoming StartDate Labs-sponsored webinar. Featuring your host Chris Stanzione, he will be sharing the following:

  • The questions you need to ask yourself/organization to greatly improve your candidate’s experience
  • Processes, both good and bad, to streamline and enhance the user experience overall
  • Exploring mobility as more than just an application
  • Why mobile matters to the average and not-so average user

Webinars that are this informative and groundbreaking don’t come around every day. Better not miss out on your chance to really glean some valuable information and have a much better understanding of providing a drastically improved candidate experience.

Date/Time of Webinar: June 19, 2014 at 2 p.m. EST

Registration Link:

Sponsor: AppCast

A Guide to Ruby on Rails Interviewing

Tue, 05/20/2014 - 2:46pm

A career site for developers has a new interviewing guide out for evaluating a candidate’s Rails knowledge.

It’s not meant as a list of questions a candidate must know the answer to, but as more of a sample interview question page.

Here’s the link.

Predictions for the Future of Digital Talent Acquisition: Content (Part 1 of 3)

Tue, 05/20/2014 - 12:41am

There’s a Zen saying that you can never step into the same river twice. The same is true for technology. It changes every day, not just by adding new channels and platforms, but by suggesting new strategies, new tactics, new messaging, new touch points, and entirely new ways of thinking about our own jobs. What worked yesterday will not work tomorrow as you are stepping into an entirely new river.

This is as true for talent acquisition professionals as it is anyone. All of your prospects and targets have become tech savvy in their pursuit of better positions, while you are just trying to keep your head above water.

As they say, you want to skate to where the puck will be. So the better you understand how technology is changing, the better you can plan for the future. Over the next three articles, I’ll be presenting predictions on what is changing and what you should be doing about it. Today, I focus on the power of content.

Content online has been growing exponentially since its inception, but I’ve seen an explosion in the last two years. This trend is expected to continue as the amount of content will double in the next two years. As brands realize that every company is now a media company and start to build content shops in house, talent acquisition has been furiously following suit, building content around the company and various jobs. But creating content is not the same as executing a content strategy. Here are trends I think will be shaping everyone’s strategy very soon. (more…)

MBA Demand Still Slowing, but Some Sectors See Opportunity

Mon, 05/19/2014 - 12:09am

It has become so fashionable to bash the value of an MBA that there must be a touch of schadenfreude in the accounts of once highly paid professionals sending out resumes for jobs paying half — or less — than what they previously earned.

Yet the situation is hardly as dire as many of the reports would have us believe. While it is true that demand for MBAs has declined, an analysis of online job postings by Wanted Analytics found the reduction in the last few months was only 3 percent over the year before. That’s far better than the alarming report last fall from Michigan State’s Collegiate Employment Research Center, which predicted MBA hiring would plummet 25 percent. (more…)