E&P - Ad/Circ Articles

Readership of Australian newspapers continued to slide in the last six months of 2011, and the number of people reading magazines dropped significantly. While Roy Morgan research figures released overnight continued to track a long-term decline in t ...

Ireland's leading newspaper publisher, Independent News & Media, has suddenly de-registered 12 of its regional titles from the industry's official circulation auditor, ABC. Its decision emerged in public just the week before the scheduled ...

The number of people subscribing to the digital version of the Times newspaper rose by 7.5% between September and January, to just under 120,000. There was also a 35% hike in the number of people reading the paper on the iPad over the four-month per ...

Hearst owned Spanish-language weekly La Voz is going to increase its circulation from 100,000 to 150,000 in the second half of 2012. La Voz is published by The Houston Chronicle “in the first quarter we are launching Phase 1 which is a re-a ...

Apple has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple’s vision of how mobile advertising should ...

What can the U.S. learn from European news innovation? Yesterday, we focused on Finland’s Sanoma and its worldwide leadership in digital circulation revenue. Today we look at Schibsted, now the eighth largest news company in the world by re ...

The  Victoria Advocate newspaper has entered into an agreement with ACI to provide distribution services, it was announced by Stephen McHaney and Dan Easton, co-publishers of The Victoria Advocate. Under the terms of this agreement,  ...

The Independent's sister title, i, has overtaken the Guardian's headline circulation, recording an 82.3 per cent rise in a year. January figures from the Audit Bureau of Circulation give i an average daily circulation of 243,321 last month, ...

The Australian finished last year as the country's best-performing newspaper with both its weekday circulation and its Saturday sales recording big jumps, according to the latest Audit Bureau of Circulations data. In the three months to December ...

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s ...

Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers focus on capturing 79 million U.S. consumers born between 1981 and 2000. It turns out that 93% of those ages 18 ...

Last April, I wrote in this column about a disturbing trend in some newspapers of running paid-for advertisements that look almost indistinguishable – if distinguishable at all – from editorial. It was with great regret that I had ...

Oakville, Ontario – January 1st, 2012. News-Net Inc announced that 57 publications went live last quarter with its flagship advertising management software, AdWorks and MyTearsheets, a simple, efficient and powerful browser-based ...

Consumers have gotten used to seeing digital advertisements near articles they read, before videos they watch or next to search results on the Internet. Now they will probably start seeing more ads placed on photographs. On Thursday, Vibrant Media, ...

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however. How does the advertiser really k ...

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past them before they load. It's one of the main rea ...

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The company found major differences between com ...

Shelton, CT January 11, 2012 – Global media auditor BPA Worldwide today announced the launch of its new online tool for audited site traffic. The free-access tool, available on the BPA website, includes six industry-standard metrics by mont ...

Tampa, Fla. – January 16, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced Dow Jones and Company, Inc., a News Corp. company and global provider of news and business informat ...

ARLINGTON HEIGHTS, Ill. (Jan. 12, 2012) – ABC Interactive has released the first m.Audit report for The Orange County Register, providing independent verification of key metrics covering the newspaper’s app and mobile websites. Ac ...