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The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks for an entity to design and maintain a data warehouse of cross-platform video viewing, starting with digital consumption.

The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than other entertainment sites because the audiences are both more engaged and they are spending more time onsite.

Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions of broadcast.

Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to the rapid growth of its long tail. The news was disclosed in a corporate blog post thanking "the over one million businesses like them who are active advertisers" using the social network.

Nothing excites organizations like another fad. The latest one happens to be a thing called “Big Data.” Big Data refers to collecting so many performance numbers that understanding them becomes difficult. Some people suggest Big Data be applied to HR, which brings me to my point. While Big Data might work for managing things and numbers, how can it apply to something few understand, let alone manage and measure … like human performance?

Human performance is A + B = C … that is, something stimulates the employee/manager (A), he/she does X or says Y (B), and the result is either good or bad (C). For example, a manager might have two problem employees (A), he/she talks to them (B), and later, everything is all better (C).

Sound simple? Sure, we can often record results (C), and sometimes we can even record the problem (A), but what the heck happened in the middle? Shouting? Warning? Exploring differences? Coffee chats? Bribery? Threats? Blackmail? Extortion? Something else? (more…)

It may not be fair; it’s certainly not nice, and it could even be illegal, but for all that, chunkiness is likely costing you candidates who could be perfect for the job.

That physical attributes influence a person’s career is hardly a new revelation; studies linking weigh, especially obesity, to fewer promotions and lower pay have circulated for years. Other studies have shown that attractive women can face discrimination in hiring, especially if the hiring manager is a woman.

More recently, a study involving human resource professionals demonstrated that even this group, which you might expect would know better, is biased against chubbiness. (more…)

(Reuters) — A statement from the editor-in-chief of online news outlet BuzzFeed reporting that Hastings, 33, had been killed, gave no details of the accident, and neither Los Angeles police nor the county coroner's office would confirm ...

Almost £400m in print advertising is forecast to be lost from the UK newspaper market by the end of 2014, with digital revenues only able to make up about 25% of this decline, according to a new report by Group M. Group M, WPP's worldw ...

AUGUSTA – Gov. Paul LePage's administration will no longer comment in stories published by the Portland Press Herald, the Kennebec Journal and the Morning Sentinel, his spokeswoman said Tuesday. The new policy follows the news ...

Google asked the secretive Foreign Intelligence Surveillance Court on Tuesday to ease long-standing gag orders over data requests it makes, arguing that the company has a constitutional right to speak about information it’s forced to give t ...

Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released on Tuesday by advocacy group Consumer Watch. One striking finding is that the vast majority of respondents said they would not allow companies to track, collect and share data about them in exchange for a free service or product.

Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released on Tuesday by advocacy group Consumer Watch. One striking finding is that the vast majority of respondents said they would not allow companies to track, collect and share data about them in exchange for a free service or product.

The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties and taxes are the biggest objection to buying products online from companies that are physically located in other countries.

Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking giant at the end of June to pursue new opportunities.

With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating system. Dubbed Ad Pano, the app-friendly ad format was developed in partnership with a crowd of brands and agencies.

Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The new tool will enable companies to create and manage campaigns that run in more than a thousand iOS and Android apps.

Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The new tool will let companies create and manage campaigns that run in more than a thousand iOS and Android apps.

L'Oral USA's Luxury Products Division (L'Oral Luxe) has awarded its digital marketing business to New York-based Firstborn, selecting the shop as its new digital agency of record.

Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The account also includes the Summit Entertainment business.

Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The account also includes the Summit Entertainment business.