Conference Program & Schedule at a Glance

Updated September 10, 2009

Sunday, September 13

1. 
   

2. 4:30 – 6:00 PM Conference Registration
   

3. 6:00 – 7:30 PM Cocktail Reception. Join the fun with good food & drinks!
   

Monday, September 14

1. 7:30 am
   

2. Registration
   

3. Continental Breakfast with Vendors & Early Bird Prizes
   

4. 
   8:15 am
   

5. President’s Welcome
   

6. Rebecca Bradner, WCAA President
   

7. Introduction of past presidents and dignitaries
   

8. 
   

9. 8:30 am
   Opening Remarks
   Bob Brown, Director of Advertising, Las Vegas Review-Journal
   

10. 
    

11. 8:45 am
    

12. “The Four Disciplines of Execution”
    

13. Tony Marsella, Ranger Data Technologies, Keynote Speaker
    

14. 
    

15. 10:00 am
    

16. Introduction of Attendees
    

17. 
    

18. 10:15 am - Break
    

19. 
    

20. 10:30 am
    

21. “Inspiring the Uninspired” Panel Session
    

22. Moderator Mike Rutigliano, CanWest Digital Media
    

23. Panelists: Shannon Kinney, AIM Group
    

24. Bev Crandon – Metroland Media Group
    

25. Carol Richer Gammell – Sales Training Plus
    

26. 
    

27. 12:15
    

28. “Alliance” Luncheon
    

29. Each vendor will speak to the group during lunch
    

30. 
    

31. 1:30 pm
    

32. Top 10 New Revenue Ideas
    

33. Janet De George, Classified Executive Training
    

34. 
    

35. 2:15 pm - 5:00 pm
    

36. “Innovation with Technology” Panel Session
    

37. Moderator, Bill Cummings, Freedom Communications
    

38. Panelists: Dawn Paduganan, Local.com
    

39. Tom Caywood, Media General
    

40. Pili Linares, NAA
    

41. Dani Torano, Scripps
    

42. 
    

43. 

    
    

44. 6:00 pm
    

45. Fun Night at Red Rock Casino
    

46. It’s time for a REWARD…a fun-filled night of games, karaoke, dinner and dancing. Casual attire encouraged!
    

47.    
    

Tuesday, September 15

1. 7:30 am
   

2. Continental Breakfast
   

3. Meet The Vendors plus Early Bird Prizes
   

4. 
   

5. 8:15 am
   

6. “Alliances - The Good, The Bad & The Ugly”
   

7. Panel Session – Moderator, Bill Momary, Ventura County Star
   

8. 
   

9. Recruitment Partner Panelists
   

10. Keith Douglas, Appvault
    

11. Shannon Kinney, AIM Group
    

12. Pili Linares, NAA
    

13. 
    

14. Real Estate Partner Panelists
    

15. Bill Cummings, Freedom Communications
    

16. Tony Lee, Adicio
    

17. Dave Parsons, Zillow
    

18. 
    

19. Classified Partner Panelists
    

20. Kim Jacobson, Oodle
    

21. Pete Sproul, Classified Concepts
    

22. Deb Dreyfus-Tuchman, Adpay
    

23. 
    

24. 11:15 am
    

25. Bright Ideas “Challenge”
    

26. Recruitment & Auto - Real Estate & Other
    

27. 
    

28. 12:15 pm
    

29. “Tribal Council” Board Installation Lunch
    Charles Horn Memorial Award and Jay Palmquist Award
    

30. 
    

31. 1:45 pm
    

32. “Audience Based Selling”
    

33. Dani Torano, Scripps
    

34. 
    

35. 2:45 pm - Break
    

36. 
    

37. 3:00 pm
    

38. “Classified Challenge”
    

39. Tribes work together to solve real world challenges for the first hour. The last hour the tribes present solutions. Vendors are invited to join in the tribes.
    

40. 
    

41. 5:00 pm
    

42. Cocktails and light appetizers with vendors
    

Wednesday, September 16

1. 7:30 am
   

2. Continental Breakfast
   

3. Early Bird Prizes
   

4. 
   

5. 8:15 am
   

6. “Advertiser Retention” Panel Session
   

7. Moderator Tony Marsella, Ranger Data Technologies
   

8. Panelists: Shannon Hayden, Tulsa World
   

9. Peggy Del Toro, Los Angeles News Group
   

10. 
    

11. 9:15 am
    

12. “Using Audience Metrics to Grow Revenue”
    

13. Charles Kolsky, Town News
    

14. 
    

15. 10:30 am – 11:00 am
    

16. Conference Wrap-up
    

*Program and speakers subject to change. Check back often for the most up-to-date information!

Registration Fees

1. Onsite Registration will be available for $150.00 
   

2. You must be a least 18 years of age to attend the conference, and 21 years of age to participate in the cocktail party and be admitted to the Casino. Fee includes all conference sessions, three breakfasts, two lunches, Fun Night and Sunday Cocktail Party.
   

3. 
   

4. Day Pass (Monday or Tuesday) (Includes Lunch) $135
   

5. 
   

6. Spouse or Guest – Sunday Welcome Reception and Fun Night: $125
   

7. 
   

   

   
   
   

Hotel Accommodations

Red Rock Casino & Spa

11011 W. Charleston Blvd.

Las Vegas, NV 89135

Toll Free: 1-866-767-7773

Ph: 702-797-7777

Fax: 702-797-7771

Click here to book your room! Upon arrival make sure to tell the desk you are part of WCAA.

Airport Transportation

Red Rock Casino & Spa is located 11 miles from The Las Vegas Strip. Taxi transportation is available at the airport and costs about $50 one way. But, the best deal is the free Red Rock shuttle, located at Ground Zero at the airport. This runs every two hours on the hour from 8:00 am – 8:00 pm.

Need More Information?

Conference Registration & WCAA Membership

1. Rebecca Bradner 702-383-0316 or Linda Farmen 702-383-4668
   

Exhibitor & Sponsorship Opportunities

1. Kimberly Anger  209-369-2761 or  Leslie Nagy  575-763-3431
   

Conference Program and Chairperson

1. Christine Holaday Schriock 970-384-8969
   

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