Conference Program

Conference Program & Schedule at a Glance

Updated August 30, 2010

Sunday, September 26 - An Evening To Engage

Conference Registration Opens at 4:30 pm
Welcome Reception
Join us poolside as we engage once again around the topics that are critical to our personal and professional enterprises. An informal time to mix, mingle, reunite and engage!

Monday, September 27 - A Day To Embrace

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Registration & Continental Breakfast
Join us each day at 8:00 am for breakfast with our vendors, and have the opportunity for some quality meeting time. We’ll also have drawings for prizes.
Each Day our programs begin at 9:00 am. If you live in the Orange County or Southern California area, this makes for an easy commute. Conference fees include Continental Breakfast, Luncheons and Receptions. Today’s luncheon sponsor is AdPay®.
Today’s Program
Changing The World - how tools, technology, services and turn-key opportunities are at each of our finger tips. In this session, we will explore the variety of options that are a driving force from outside of our industry,
yet made for our industry. What tools, services and resources are available today, what is shaping the curve as we approach tomorrow and how do we grab hold!
Building The Brand - A dynamic look at how a city became a brand, and then the benchmark for so many other cities.
New World Order - in this session, we bring together leadership from several newspapers in Southern California and across America who have all experienced change; some through bankruptcy reorganization, some through purchase, and some through perseverance. This insightful session will expose "management" ideals for our industry. Panel includes publishers, top sales leaders and classified leaders.
Mingle With Management - stay with us for a hosted cocktail party and have an opportunity to mingle with our New World Order speakers.

Tuesday, September 28 - A Day To Endeavor

Registration & Continental Breakfast
Join us each day at 8:00 am for breakfast with our vendors, and have the opportunity for some quality meeting time. We’ll also have drawings for prizes.
Each Day our programs begin at 9:00 am. If you live in the Orange County or Southern California area, this makes for an easy commute. Conference fees include Continental Breakfast, Luncheons and Receptions. Today’s lunch sponsor is Legacy.com.

Today’s Program
What The World Needs Now - we attempt to do what's best for our customers, but are we fully aware of what they need next? This session will bring together leadership from Real Estate, Builders, Automotive, Health Care, Recruitment and the Funeral Industry. We'll explore what they are doing, where their needs are and what a perfect world will look like. A session that will give you strong take-always of "what's next!"
Automation - How easy is automation or self-service across all platforms? Is this just a private party play, or can we endeavor to utilize it as our next selling force? Learn what is working in several McClatchy settings, and how you can make this work for your newspaper as well.
Intensives - Speaker lead breakout sessions

Session I choose between these 4 breakouts:
‣Real Estate -builder focus.
‣Automotive - best practices/using data.
‣Recruitment - online vs. print.
‣Yahoo! BT - idea session

Session 2 choose between these 4 breakouts:
‣Real Estate -Realtor® focus.
‣Automotive -pot, dirt or rock lots…
‣Recruitment - health care best practices.
‣Weddings & Funerals -How to from engagement to internment.

Session 3 choose between these 4 breakouts:
‣Real Estate -rentals.
‣Automotive -RVs, Toys, Motorcycles…
‣Recruitment -colleges, schools and niche markets.
‣Mobile Plays
Fun Night - It's time to relax, Southern California Style … a hosted evening of cocktails, talent, karaoke, dinner and dancing! Resort wear encouraged! If you are attending for just the day,we invite you to Fun Night! There is charge of $39 for those not registered for the full conference, or spouses and guests.
Fun Night is sponsored by Diversity CrossPost.

Wednesday, September 29 - The Day We Embark

Registration & Continental Breakfast
Join us today at 8:00 am for breakfast. Today’s sessions will end at 11:00AM, and will be followed immediately by a hosted lunch for those attending the free Adicio workshop.

Today’s Program
Facing The Future - On one stage we will have a newspaper leader, product vendor, and online pioneer discuss the future of our industry. You'll find this to be one of the most interesting and intensive sessions in our conference history. It is Craig's List vs. Newspaper vs. Pure Play Brand.

Adicio Best Practices Classifieds Workshop - will begin immediately after the end of the WCAA Conference scheduled progam. This free workshop offers a great opportunity for for both Adicio and non-Adicio clients to learn about classified best practices from Adicio clients and hear what’s on the roadmap for development this year and beyond. It’s also a wonderful chance to network with Los Angeles-area classified colleagues. Lunch is included, and Adicio expects to wrap up by 5:00 PM that afternoon. However, you must pre-register to attend by contacting Tony Lee at tony@adicio.com or 609-737-2442.

*Program and speakers subject to change. Check back often for the most up-to-date information!

Registration Fees

You must be a least 18 years of age to attend the conference, and 21 years of age to participate in the cocktail party and be admitted to the Casino. Fee includes all conference sessions, three breakfasts, two lunches, Fun Night and Sunday Cocktail Party.
Full Conference Registration is $99.00
Day Pass (Monday, Tuesday or Wednesday) (Includes Lunch) $69
Spouse or Guest – Fun Night: $39
Click Here To Register!