2012 Agenda

Sunday, Sept. 23

6–7:30 p.m.

Welcome reception. “It’s Showtime”

At Planet Hollywood

Monday, Sept. 24

8-8:30 a.m.

Registration and continental breakfast

8:30–9:00 a.m.

“Opening remarks: Our Time Is Now, It’s Showtime”

Bill Cummings, President, WCAA

9:00–9:15 a.m.

“Target, Engage, Retain”

Session Moderator: Nate Rodriguez, Vice President and Program Chair, WCAA

9:15–10:30 a.m.

“Leading Through Change: Leadership, Product Mix, Promotion, Pricing and Salespersons.”

Bill Cummings, President, WCAA

10:30 a.m.

Break

10:45–12:00 p.m.

“DRIVE! A best practice sharing event and award ceremony”

Hosted by Classified Concepts

12:00–1:30 p.m.

Take the Stage Exhibitor/Partnership Luncheon

1:30–2:15 p.m.

Partner Up! A time to meet with exhibitors

2:15–3:45 p.m.

“Revenue opportunities: What Would Google Do?"

Shannon Kinney, Founder, GM, Client Success Officer, Dream Local Digital, Inc.

3:45 p.m.

Break

4:00–5:00 p.m.

“Retaining Dollars: Direct response, branding and targeting advertising strategies”

Lance Lambert, Regional Manager, Carfax.com

5:30–6:30 p.m.

Mix, Mingle and Connect

Partnership happy hour

Tuesday, Sept. 25

8–8:30 a.m.

Registration and continental breakfast

8:45–10:15 a.m.

“Hiring, Training in a World of Constant Change”

Vince Coultis, Sales Training and Development Manager, The McClatchy Company

10:15 a.m.

Break

10:30 a.m.–12:00 p.m.

“Managing the Change”

Jamie Naughton, Speaker of the House, Zappos.com

12:00 a.m.–1:30 p.m.

The Charles Horn and Jay Palmquist Award and WCAA Office Installation Luncheon

1:30 p.m.

Break

1:45 p.m.–2:00 p.m.

“Relevant Classified Verticals in a Competing Market Today”

Session Moderator: Andy Vogel, VP Emerging Technologies, Tribune/LA Times 

2:00–2:20 p.m.

“In the Spotlight featuring Recruitment Best Practices”

Chelle Bize, General Classified Manager, The Las Vegas Review Journal

2:20–2:40 p.m.

“In the Spotlight featuring Real Estate Best Practices”

Bryan Nelson, Business Development Manager, The Las Vegas Review Journal

2:40–3:00 p.m.

“In the Spotlight featuring Automotive Best Practices”

Mike Rutigliano, Vice President Advertising, Glacier Media Group

3:00–3:30 p.m.

“In the Spotlight Q&A” a panel discussion

Chelle Bize, Bryan Nelson, Mike Rutigliano

3:30 p.m.

Break

3:45–5:00 p.m.

“Socially Mobile”

Randy Lopez, Director of Account Services, Johnson Gray Advertising

6:00 p.m.

“The After Party: a Vegas poolside event”
Fun Night emceed by Bill Cummings, WCAA President

Wednesday, Sept. 26

7:30–8 a.m.

Continental breakfast

8:00–8:15 a.m.

“Golden Ticket”

Session Moderator: Cindy Hefley, Corporate Director of Advertising, Wick Communications

8:30–8:45 a.m.

“Event Marketing In the Spotlight: Best Practices for Real Estate Events”

Michelle Ackerman, Advertising Director, The Gazette of Colorado Springs, CO

8:45–9:00 a.m.

“Event Marketing In the Spotlight: Best Practices for Special Interest/Niche Events”

Leslie Aubé Nagy, Classified Advertising Manager, Clovis Media Inc.

9:00–9:15 a.m.

“Event Marketing In the Spotlight: Best Practices for Recruitment Events”

Carla Royter, Classified Sales Manager, The San Diego Union Tribune

9:15 a.m.

Break

9:30–11:00 a.m.

“From $0 to $2 Million: How to increase your event marketing revenue”

Jason Taylor, President, The Chattanooga Times Free Press

11–11:30 a.m.

Conference Wrap-up and Closing Remarks

Bill Cummings, WCAA past President, and Nate Rodriguez, WCAA 2013 President